smooth infusion™ naturally straight
Curl straightener that loosen curls for straight styles that last. Plant-derived fibers attach to hair, helping hold your straight style while fending off frizz. Makes straight styling faster and easier.
• As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight.
• Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz.
• Straight styling becomes faster and easier
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
Thoroughly apply creme in sections to towel-dried hair. Blow-dry. Flat-iron if needed. Tested on all types of curly hair. Safe for relaxed and color-treated hair.
TIPS FROM FOR EXTREME CURL
• Begin with smooth infusionTM style-prep smootherTM to set the foundation for a beautiful straight style.
• Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
• You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.